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gabriel meffre newsletter                    gabriel meffre newsletter











 LA CHÂSSE                                                 Originally comprised of a Côtes-du-Rhône red, white
                                                           and rosé, ‘La Châsse’ was named in reference to the rich
                                                           history of Avignon, the capital of the Côtes du Rhône. In
 unveils its new identity                                  the fourteenth century, the Popes who had moved to
                                                           the city kept their treasures in precious chests known as
                                                           ‘châsses’.








                       he  new design is  aimed at attracting  new consumers,
                       while building  the  loyalty of existing ones:  varietal
                       wines are presented  in  bright and  modern colours,
             Treflecting  the fresh and fruity style of each  variety.  The
             Côtes  du  Rhône wines come in a classic version and a  "Reserve"
             version, which  is  understated  and traditional. Lastly,  the Crus
             are dressed in black and  gold,  radiating  style  and  elegance.

             With clear segmentation and greater  visibility, La Châsse  wines
             are better equipped  than ever  to attract consumers  looking for
             accessible wines in terms of style and price, offering high quality
             and  reflecting a global sustainable  development approach.








 La Châsse Côtes du Rhône Réserve



















 Launched in 1994 with a Côtes-du-Rhône red, the brand ‘La Châsse’ has be-
 come one of Gabriel Meffre’s leading Off-Trade brands, with more than 2 mil-
 lion bottles sold in France and Europe each year. It is beginning a new chapter
 in its history with packaging that has been fully redesigned to provide greater
                                                                                                              La Châsse grape varieties selection
 visibility and coherence to the range as a whole.
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