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gabriel meffre newsletter                                                                                              gabriel meffre newsletter











                                          LA CHÂSSE                                                                                                                               Originally comprised of a Côtes-du-Rhône red, white
                                                                                                                                                                                  and rosé, ‘La Châsse’ was named in reference to the rich
                                                                                                                                                                                  history of Avignon, the capital of the Côtes du Rhône. In
                        unveils its new identity                                                                                                                                  the fourteenth century, the Popes who had moved to
                                                                                                                                                                                  the city kept their treasures in precious chests known as
                                                                                                                                                                                  ‘châsses’.








                                                                                                                                              he  new design is  aimed at attracting  new consumers,
                                                                                                                                              while building  the  loyalty of existing ones:  varietal
                                                                                                                                              wines are presented  in  bright and  modern colours,
                                                                                                                                    Treflecting  the fresh and fruity style of each  variety.  The
                                                                                                                                    Côtes  du  Rhône wines come in a classic version and a  "Reserve"
                                                                                                                                    version, which  is  understated  and traditional. Lastly,  the Crus
                                                                                                                                    are dressed in black and  gold,  radiating  style  and  elegance.

                                                                                                                                    With clear segmentation and greater  visibility, La Châsse  wines
                                                                                                                                    are better equipped  than ever  to attract consumers  looking for
                                                                                                                                    accessible wines in terms of style and price, offering high quality
                                                                                                                                    and  reflecting a global sustainable  development approach.








                                                                                                      La Châsse Côtes du Rhône Réserve



















                       Launched in 1994 with a Côtes-du-Rhône red, the brand ‘La Châsse’ has be-
                      come one of Gabriel Meffre’s leading Off-Trade brands, with more than 2 mil-
                      lion bottles sold in France and Europe each year. It is beginning a new chapter
                      in its history with packaging that has been fully redesigned to provide greater
                                                                                                                                                                                                                                     La Châsse grape varieties selection
                                     visibility and coherence to the range as a whole.
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