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gabriel meffre newsletter                    gabriel meffre newsletter





                                                                 1- The back label in the spotlight
 CSR                                                             We  have  put  the  following  message  on  our  back  labels:
                                                                 “The Gabriel Meffre Winery is recognised ‘Exemplary’ in
                                                                 sustainable Development. To find out more, visit www.
 EXPLAINED TO CONSUMERS                                          gabriel-meffre”.  A  reflection  of  Maison  Gabriel  Meffre’s
                                                                 long-standing  commitment,  this  sentence  is  now  placed
                                                                 on almost all of our wines’ back labels. It is simple and an
                                                                 invitation for consumers who want to find out more.
 3
                                                                 2- Creation of a specific pictogram

                                                                 It  figuratively  represents  the  company’s  head  office,
                                                                 alongside  the  words  “Sustainable  Development  –
 orporate  Social
                                                                 Exemplary”, in English or French. It can be in the form of a
 Responsibility  (CSR)                                           round sticker placed on the bottle, or, as one of our English
 is  the  application  of                                        clients requested, directly on our capsules. Linked to the
 Csustainable development                                        message on the back label, it invites customers to discover

 principles within an organisation.                              our initiatives.
 While there is little awareness of                              3- A dedicated media plan
 it in the general public, it meets                              We  have  developed  a  specific  visual  that  explains  our
 many of consumers' expectations                                 ‘Exemplary’  level.  This  highlights  a  major  advantage
 regarding  transparency,  ethics  1                             offered by Maison Gabriel Meffre, while promoting the CSR
                                                                 approach.
 and day-to-day good practices
 in the fundamental areas of the                                 4- E-newsletters in a supporting role

 economy, society and environment.                               Once  a  month,  an  e-newsletter  is  sent  to  our  private
                                                                 customers and our partners in the café, hotel and restaurant
 Maison Gabriel Meffre  has  been                                sector.  Each  newsletter  highlights  our  actions,  from
 a pioneering implementer of this                                environmentally friendly packaging designs to actions that
 approach and is among the very                                  protect biodiversity, our commitment to organic methods
                                                                 and  the  HVE  (Haute  Valeur  Environnementale  –  high
 first members of Wineries du Rhône   6                          environmental value) certification, which resonate with our
 to have been awarded the highest                                readers.
 official assessment level: Exemplary.
 2                                                               5- Digital in its various forms
 It has also introduced initiatives   DrinksBusiness-91x262.indd   1  26/06/2017   13:49  On Facebook, Instagram, Twitter and LinkedIn, we regularly
 to increase awareness of CSR.                                   post  news  and  information  for  our  followers.  And,  for
                                                                 those who wish to find out more, our web magazine, on
 We take a closer look at a few of them.                         our website, is full of articles on the topic of sustainable
                                                                 development.
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                                                                 6- New tools being prepared

                                                                 In order to interact more with our private customers, we
                                                                 create  video  presentations  of  our  wines’  characteristics.
                                                                 They are presented by qualified sommelier Anthony Taylor,
 Handing down knowledge: a component of CSR                      our  Brand  Ambassador.  Through  this  dynamic  and  fun
 Handing down knowledge is a key part of CSR. With this in mind, Maison Gabriel Meffre often gets involved in projects with   medium, we can also provide further information for our
 secondary school pupils and university students. It contributes to the Wine course at Burgundy School of Business and the applied   4  business clients and talk about our CSR values. This is a
 foreign languages diploma with wine and tourism option at the University of Avignon, as well as at the Entretiens de l’Excellence, an
 association that brings together secondary school pupils from all over France. “We are always open to these types of collaboration,”   useful aid for them to present our winery and wines to their
 stresses Valérie Vincent, Communication and Marketing Manager, because “handing down knowledge, guiding and explaining the   customers.
 business world to young people is essential. It also offers us a chance to learn about their expectations and aspirations. The values
 related to CSR are important for them and this provides further evidence to us that we have made the right choices.”
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