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gabriel meffre newsletter                                                                                              gabriel meffre newsletter





                                                                                                                                                                                        1- The back label in the spotlight
                                                      CSR                                                                                                                               We  have  put  the  following  message  on  our  back  labels:
                                                                                                                                                                                        “The Gabriel Meffre Winery is recognised ‘Exemplary’ in
                                                                                                                                                                                        sustainable Development. To find out more, visit www.
                        EXPLAINED TO CONSUMERS                                                                                                                                          gabriel-meffre”.  A  reflection  of  Maison  Gabriel  Meffre’s
                                                                                                                                                                                        long-standing  commitment,  this  sentence  is  now  placed
                                                                                                                                                                                        on almost all of our wines’ back labels. It is simple and an
                                                                                                                                                                                        invitation for consumers who want to find out more.
                                                                                                               3
                                                                                                                                                                                        2- Creation of a specific pictogram

                                                                                                                                                                                        It  figuratively  represents  the  company’s  head  office,
                                                                                                                                                                                        alongside  the  words  “Sustainable  Development  –
                      orporate            Social
                                                                                                                                                                                        Exemplary”, in English or French. It can be in the form of a
                      Responsibility       (CSR)                                                                                                                                        round sticker placed on the bottle, or, as one of our English
                      is  the  application  of                                                                                                                                          clients requested, directly on our capsules. Linked to the
           Csustainable development                                                                                                                                                     message on the back label, it invites customers to discover

           principles within an organisation.                                                                                                                                           our initiatives.
           While there is little awareness of                                                                                                                                           3- A dedicated media plan
           it in the general public, it meets                                                                                                                                           We  have  developed  a  specific  visual  that  explains  our
           many of consumers' expectations                                                                                                                                              ‘Exemplary’  level.  This  highlights  a  major  advantage
           regarding     transparency,     ethics          1                                                                                                                            offered by Maison Gabriel Meffre, while promoting the CSR
                                                                                                                                                                                        approach.
           and day-to-day good practices
           in the fundamental areas of the                                                                                                                                              4- E-newsletters in a supporting role

           economy, society and environment.                                                                                                                                            Once  a  month,  an  e-newsletter  is  sent  to  our  private
                                                                                                                                                                                        customers and our partners in the café, hotel and restaurant
           Maison Gabriel Meffre  has  been                                                                                                                                             sector.  Each  newsletter  highlights  our  actions,  from
           a pioneering implementer of this                                                                                                                                             environmentally friendly packaging designs to actions that
           approach and is among the very                                                                                                                                               protect biodiversity, our commitment to organic methods
                                                                                                                                                                                        and  the  HVE  (Haute  Valeur  Environnementale  –  high
           first members of Wineries du Rhône                                                         6                                                                                 environmental value) certification, which resonate with our
           to have been awarded the highest                                                                                                                                             readers.
           official assessment level: Exemplary.
                                                                    2                                                                                                                   5- Digital in its various forms
           It has also introduced initiatives                                                                  DrinksBusiness-91x262.indd   1  26/06/2017   13:49                       On Facebook, Instagram, Twitter and LinkedIn, we regularly
           to increase awareness of CSR.                                                                                                                                                post  news  and  information  for  our  followers.  And,  for
                                                                                                                                                                                        those who wish to find out more, our web magazine, on
           We take a closer look at a few of them.                                                                                                                                      our website, is full of articles on the topic of sustainable
                                                                                                                                                                                        development.
                                                                                                       5
                                                                                                                                                                                        6- New tools being prepared

                                                                                                                                                                                        In order to interact more with our private customers, we
                                                                                                                                                                                        create  video  presentations  of  our  wines’  characteristics.
                                                                                                                                                                                        They are presented by qualified sommelier Anthony Taylor,
                                                                         Handing down knowledge: a component of CSR                                                                     our  Brand  Ambassador.  Through  this  dynamic  and  fun
                  Handing down knowledge is a key part of CSR. With this in mind, Maison Gabriel Meffre often gets involved in projects with                                            medium, we can also provide further information for our
            secondary school pupils and university students. It contributes to the Wine course at Burgundy School of Business and the applied   4                                       business clients and talk about our CSR values. This is a
           foreign languages diploma with wine and tourism option at the University of Avignon, as well as at the Entretiens de l’Excellence, an
            association that brings together secondary school pupils from all over France. “We are always open to these types of collaboration,”                                        useful aid for them to present our winery and wines to their
             stresses Valérie Vincent, Communication and Marketing Manager, because “handing down knowledge, guiding and explaining the                                                 customers.
            business world to young people is essential. It also offers us a chance to learn about their expectations and aspirations. The values
                       related to CSR are important for them and this provides further evidence to us that we have made the right choices.”
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