Page 13 - LettreGM_2021_EN_HD
P. 13

gabriel meffre newsletter                    gabriel meffre newsletter







 “ NEWS " FOCUS  Fat bastard

                      ollowing more than 20 years of existence and success in 22 countries, Fat Bastard
                      wines  have  been  given  fresh  momentum  with  an  all-new  website.  The  "classic"  range,
                      the limited editions and the all-new range "Les Frères Bastard", dedicated to the
             FAmerican market, are presented in keeping with the brand's offbeat personality.






























                                                                      P       New features include:



                                                                                    A store locator dedicated
                                                                              -
                                                                              to the USA to enable our
                                                                              American  customers  to  easily
                                                                      find wines near where they are;

 Domaine de Longue Toque - Gigondas ‘Les Plâtrières’                  -      Virtual   wine     tastings   to
                                                                      introduce the Fat Bastard Chardonnay to
 omaine de Longue Toque spreads  of clayey sands from the Oligocene, covered in   friends. After buying a bottle from their
 out  over  four  of  the  five  terroirs  Triassic and limestone scree, which are rich in   nearest retailer, website users download
 in  the Gigondas appellation.  We  trace elements.                   a tasting kit, which includes the wine's
 Dhighlight  them through  specific                                   specifications, suggestions for food-
 places that each tell their own story.  The moderate altitude, orientation, particular   wine pairings, and guidelines to conduct
 composition of the soil and wooded environment
 The place known  as ‘Les Plâtrières’ is located  come  together  to  bring out a powerful   the tasting session. If the experiment is
 at an altitude of 200 metres, in the south-west  "southern" expression  of  the  appellation,  with   a success, it will be extended to other
 of  the  appellation. Its  name  is  derived  from  the surrounding fragrances of Provence (pines   wines in the range.
 deposits of gypsum (plaster of Paris, or 'pierre  and Mediterranean scrubland), and salinity.  New website launch on February 2021  - A new video presenting the Story of Fat
 à plâtre' in French). This rock from the Triassic                    Bastard.
 played a major role in  the formation of  the   Following a  long maceration period (25 days),
 Dentelles de Montmirail mountain chain at the   the wine is matured for 18 months in 600-litre
 beginning of the tertiary era.   "demi-muid" barrels and 228-litre oak barrels.
 The 2018 vintage was bottled on the 21st of April
 Our plots – an 8-hectare island – are formed  2020 (1600 bottles).   w w w . f a t b a s t a rd w i n e s. c o m
   8   9   10   11   12   13   14   15   16   17   18